Online Grocery Store Barbora.lv Expands its Operations in Latvia

The new Barbora.lv packing centre is located at 143 Biķernieku Street. With its 62m2 premises the newly-opened centre will serve 20% of existing Barbora.lv clients and will be ready to serve new clients, providing more convenient order packing and a significantly faster delivery time.

“The public has become increasingly appreciative of the convenience and ease found in online shopping, which is why the number of Barbora.lv clients is increasing. Since April, our number of clients has increased by more than 2.5 times. The new packing centre will significantly enhance our customer service in Riga, allowing us to put together and deliver orders more quickly. With the new packing centre, we will also expand our current delivery area which is a crucial step towards gradually expanding Barbora.lv’s operations, offering products to new areas of the city and, in the future, offering products to other regions of Latvia,” says Sanita Bērziņa, manager of Barbora.

“More and more Maxima clients are ordering groceries online. As a partner of grocery e-store Barbora.lv, we are pleased that range of products available on Barbora.lv is regularly expanded and that with greater demand the delivery service and quality is increasing, making online grocery shopping available to more and more people in Latvia,” comments Maxima Latvija Board Member Viktors Troicins.

This is the first Barbora.lv packing centre on the right-hand bank of the river Daugava and will serve customers in Mežciems, Ķengarags, Salaspils, Ulbroka and Upesciems, providing fast delivery of groceries directly to the inhabitants of these areas of Riga and the Greater Riga region.

Online shop Barbora.lv serves around 50% of households in Latvia. It delivers to Riga, Jūrmala and Salaspils, as well as the Riga suburbs of Baloži, Dreiliņi, Saurieši, Babīte, Carnikava, Garkalne, Ķekava, Mārupe, Olaine and Stopiņi. Barbora.lv customers maintain all the advantages of the Paldies loyalty programme.

Barbora.lv began operating in Latvia when e-maxima.lv was sold to the business Radas, which manages the online shop Barbora in Lithuania. Radas belongs to Maxima Grupe and its main focus is creating and implementing electronic retail solutions. Barbora’s sales indicators reached 20.1 million Euro in 2017, which was 26% more than in the previous year. The Barbora online shop is the market leader in e-commerce in Lithuania.

SIA “Maxima Latvija” is a grocery retail chain with 158 stores in Latvia, out of which 127 are X size stores, 24 are XX size stores and 5 are XXX size stores and 2 “Maxima Express” stores. This year “Maxima” also became a leader of electromobility in Northern Europe – the company introduced lithium-ion battery operated loaders which will simplify the daily work of our employees and make it more comfortable, and the technology is friendly to the environment. The operation has a team of approximately 7500 professionals in its stores, two logistics centres and the online grocery shop barbora.lv. “Maxima” has up to 60 000 products on offer at its stores in Latvia. “Maxima” stores are widening their selections of local products and are sourcing their supplies from farmers, breeders, SMEs and artisans who are based near to where the customers live. The company is part of the holding “Maxima Grupe” that is the largest retail chain and employer in the Baltic states with more than 30,000 staff in five countries (Lithuania, Latvia, Estonia, Poland and Bulgaria).