As the shopping habits of the people of Latvia are changing, groceries are no longer purchased only at grocery stores. Online shopping is becoming more and more common and. Since e-maxima became the online store Barbora.lv, it sales have increased by more than 34% within the last three months.
"Barbora.lv has improved their capacity and quality of services in a short period of time. Both the number of employees and delivery fleet have been increased by 25%, which allows us to deliver 95% of orders on time or even quicker. Analytical data confirms the right choice of strategy - the number of customers has grown by 2.5 times compared to the previous year, while the variety of the food assortment has grown by 14 %. As a leader in the food e-commerce in Latvia, we continue to improve innovative shopping by createda mobile application, which makes the buying of food more convenient and effective, wherever you are" says Sanita Bērziņa, manager of Barbora.
“As the main partner of Barbora.lv grocery e-store, we are pleased that the number of customers, who choose to order goods from the Maxima assortiment , aregrowing. We are glad that Barbora.lv has improved their capacity and quality of services in such a short period of time, thus offering our clients an even better service," says Viktors Troicins, Board Member at Maxima Latvija.
At the moment, the mobile app is downloaded by 4500 users per month on average. 23% of customers have chosen to make purchases directly through the mobile app at least once. More than 8000 products are available on the Barbora.lv website and the mobile app.
The most popular food category that people buy from online is dairy products, which are purchased by every other buyer. The second most popular category is fruit and vegetables, purchased by every third buyer. The most popular products among customers are bananas, cucumbers and tomatoes. On average, people buy 20 to 30 different food products within a purchase.
About Barbora.lv
Online store Barbora.lv serves around 50% of households in Latvia. They perform deliveries in Riga, Jurmala, Salaspils, as well as several districts of Riga - Baloži, Dreiliņi, Sarieši, Babīte, Carnikava, Garkalne, Ķekava, Mārupe, Olaine and Stopiņi. Barbora.lv customers keep all of the benefits of the Paldies loyalty programme.
Barbora.lv was launched in Latvia with the sale of the e-maxima.lv service to Radas, which manages the online store Barbora in Lithuania. Radas is a company owned by Maxima Grupe and its core business is the creation and implementation of solutions for electronic commerce. Barbora's sales figures in 2017 reached 20.1 million euros, which was 26% more than last year. The online store Barbora is the leader in the e-commerce market in Lithuania.
About Maxima Latvija
SIA “Maxima Latvija” is a grocery retail chain with 158 stores in Latvia, out of which 127 are X size stores, 24 are XX size stores and 5 are XXX size stores, and 2 “Maxima Express” stores. This year “Maxima” also became a leader of electromobility in Northern Europe – the company introduced lithium-ion battery operated loaders, which will simplify the daily work of our employees and make it more comfortable, and the technology is friendly to the environment. The operation has a team of approximately 7500 professionals in its stores, two logistics centres and the online grocery shop barbora.lv. “Maxima” has up to 60 000 products on offer at its stores in Latvia. “Maxima” stores are widening their selections of local products and are sourcing their supplies from farmers, breeders, SMEs and artisans who are based near to where the customers live. The company is part of the holding “Maxima Grupe”, which is the largest retail chain and employer in the Baltic states, with more than 30,000 staff in five countries (Lithuania, Latvia, Estonia, Poland and Bulgaria).
Information for media:
Liene Dupate-Ugule
Head of Communications
SIA Maxima Latvija
Phone: 26425420
Email: liene.dupate@maxima.lv
www.maxima.lv
