This Christmas, 22% of the public plans to spend between 41 to 60 Euro on their Christmas dinner, while almost a quarter plan to spend between 21 to 40 Euro, and 10% up to 20 Euro, according to survey data collected as part of the “Maxima Retail Compass”. Of those surveyed, 6% plan on spending more than 100 Euro, while 23% of people were not clear on their planned spending in the period leading to Christmas.
The Latvian public sticks with tradition when preparing their Christmas dinner. The survey shows that 65% of people prepare their dinner using traditional family recipes.
Zane Kaktiņa, Head of Business Analytics at “Maxima Latvija”, explains: “According to the survey, 42% of people indicated that their favourite Christmas food is mandarins. These are followed by Latvian bacon pastries, stewed cabbage, Christmas cookies, traditional Latvian potato salad, roast meat, and grey peas with bacon. After family recipes, the most popular methods for preparing the food are improvisation, indicated by 49% of respondents; 25% cook from recipes available in the media, and 25% use cookbooks. Meanwhile, to purchase everything necessary for Christmas Dinner, 59% of respondents plan on visiting two or three stores.”
The “Maxima Retail Compass” is a comprehensive industry overview in which experts from the retail chain “Maxima Latvija” give their opinion on the current situation in the retail industry and its future development trends. The overview is based on “Maxima Latvija” data, in addition to enlisting the best researchers from market and public opinion research company SKDS, and using data from the Central Statistical Bureau of Latvia, Eurostat, Euromonitor, OECD and other sources. The Maxima Retail Compass is comprised of three parts: an evaluation of the effect of the Latvian economy on the retail sector; a survey of the shopping habits of Latvian residents and the effect of macroeconomic indicators on these habits; and a relevant industry issue. In this overview, the relevant industry issue was the Latvian confectionery market and how global trends impact the local market, as well as a summary of the public’s confectionery choice habits during the holiday period while also looking at habits associated with Christmas dinner preparation. The review of the confectionery industry was conducted in collaboration with SIA “Orkla Confectionery & Snacks Latvija”.
The survey was undertaken in collaboration with the market and public opinion research company SKDS in October 2018. 1,005 respondents between the ages of 18 and 74 took part.
Information to the media:
Liene Dupate-Ugule
Head of Communications, SIA "Maxima Latvija"
Tel.: 26425420
e-mail: liene.dupate@maxima.lv
www.maxima.lv