Maxima Reduces Prices by 40% For Premium Products

“At the moment, the Premium range of products is available to a limited number of consumers in terms of what is offered and at what price, especially outside of Riga, where these products are only found in some stores and at a much higher price. With this step, we wish to make Premium products even more accessible to all consumers, regardless of location and income. In this way, every resident of Latvia will be able to afford ever-diversifying, highest quality products to broaden and vary their everyday and special occasion menu,” says Maxima Latvija Board Member and Chief Commercial Officer Viktors Troicins.

The reduction in price of Premium range products will expand Maxima’s existing range of products with reduced prices, providing the Latvian public with over 1,000 products at the lowest price in Latvia in the long term.

Goods offered as premium products include popular gourmet cheeses such as Brie and Camembert, red caviar, steaks, fresh fish, a broad selection of wines, pasta and a range of other products. The reduced price offer on these products will currently be available at Maxima XX and Maxima XXX stores in Latvia.

Before reducing prices, Maxima Latvija performed a thorough analytical study to identify those product categories and product groups which have everyday importance for consumers and most often end up in shopping baskets. Despite the growth in general inflation, the growth in food prices is significantly lower; in Maxima Latvija stores, prices are almost unchanged. For example, in August, food and drink prices in Latvia grew by 1.4%, while in Maxima Latvija stores they remained close to zero.