Sales of Nabeghlavi Mineral Water Have Increased Six Times

Sales of the leading Georgian mineral water Nabeghlavi have increased steeply in Latvia this summer. Over the last month, the demand for Nabeghlavi at Maxima Latvija stores rose more than six times.

“We are truly happy to have strengthened our positions in Latvian market. The availability of Nabeghlavi to customers all over Latvia has improved greatly since spring, and the unusually hot summer has naturally prompted people to consume more water every day. Nabeghlavi is a perfect match for hot weather as its natural properties and ingredients make the water suitable for consumption on a daily basis. All of this has resulted in a remarkable increase in Nabeghlavi’s popularity in Latvia. Compared to last year, sales of Nabeghlavi at Maxima stores have increased several times, and the increase was particularly fast in July, when demand for the mineral water increased more than six times compared to July 2017,” comments Gia Gogoladze, Director of Healthy Water.

“Georgian mineral water has always been in great demand at Maxima stores. Georgia’s most popular bottled mineral water Nabeghlavi has been found in Maxima customers’ shopping carts increasingly often since this past April, both in Riga and in the regions. Demand of the mineral water is high on daily bases as well as during various events, for instance, summer festivals. During the Summer Sound festival in Liepāja, sales of Nabeghlavi were 43% higher than usual, and even 63% higher during the Positivus festival,” says Edvīns Lakstīgala, Director of Purchasing department at Maxima Latvija.

About Nabeghlavi mineral water
Nabeghlavi is natural carbonated mineral water from Georgia, where Nabeghlavi is the market leader carbonated bottled water segment. Nabeghlavi is exported to over 30 countries and has a number of international quality certificates, including FSSC 22000, which proves the product’s safety, and ISO 9001 – which attests to the company’s quality management system. The source of the mineral water is located in the territory of the health resort Nabeghlavi, Western Georgia, 450 metres to 475 metres above sea level. Nabeghlavi is natural water obtained from underground springs through drilled wells about 500 metres deep – thanks to its unique combination of minerals, Nabeghlavi is good for drinking on an everyday basis, for children and adults alike. The initial study of the chemical composition of the mineral water was performed by the Latvian scientist Roberts Kupcis. The Swiss-Georgian joint venture Healthy Waters is the parent company of Nabeghlavi. In addition to Nabeghlavi mineral water, the company makes a broad range of other products, including juices, carbonated soft drinks, various traditional Georgian sauces, and others.

Further information:
David Chkuaseli
Exports Manager
Healthy Water
Phone: +995 32 224 23 24
Mobile phone: +995 577 67 88 75
Email: dchkuaseli@healthywater.ge
www.healthywater.ge